Traditional Marketing

Kofi and Kwame decided to start a business, they had their own awesome concepts so they chose to go their own particular separate ways. Kofi chose to begin a general store to sell his items. He leased a decent place, and two sales personnels. He hired a local advertising company to  print out his  and made adverts in local  news papers also, few weeks later , kofi began seeing deals and a considerable number of  clients. He was energized however he had a high overhead and a low overall revenue so he chosen to hold up to see some development.


Digital Marketing

Kwame chose to set up an online store to sell his products. So he got a pleasant website designed with a decent domain name. He employed a content writer, invested in Internet marketing  and got some assistance with SEO and email marketing.He publicized on distinctive websites and paid for pay per click publicizing. Within few weeks kwame began seeing Sales and a considerable measure of clients from all over the nation. Kwame was energized since he had a low over head and an exceptionally high net revenue and he couldn’t hold up to see some development.

A year later, Kofi was in the same building with the same customers and the same marketing strategy his overhead was very high and margins were still very low. Kwame moved to a new office hired more people and got  a lot of new and repeat customers from all over the country, his overhead was still very low and his margins still very high, so he decided to set up a new online store to sell a new lineof products.


kwame explains his business strategy to Kofi

On one splendid sunny morning,  Kofi and kwame met once more.  Kwame informs Kofi of  his new marketing methodology and Kofi realises his error. Traditional promoting can just get you just far . Think Local But Act Global , so this time john did a reversal and terminated his corroded sales representatives and let go the old – school promotion offices that did the leaflet and daily paper notices for him. He contracted a decent web organization and outsourced all his Internet promotion to them.  Few weeks later kofi was an extremely cheerful man to see expanded benefit and lower overheads and obviously he was exceptionally thankful to Kwame for guiding him into the right bearing.

Money Falling on Happy Businessman

A happy Kofi after switching from Traditional to Digital marketing

Dont be like Kofi, be like Kwame because he is Smart!

Traditional marketing used to be pretty and effective some years ago but that was some years ago. Now that the world has gone digital , marketers have started doing marketing on the Internet. Its time to upgrade to digital marketing which means Blogging, facebooking, twitting, social media , Seo, mobile marketing, email marketing and so many other stuffs.




SIX REASONS WHY INTERNET MARKETING PROMOTES YOUR BUSINESS With the advent of modern technologies, business and society as a whole are doing everything they can do to keep up. For example Business w…





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Definition of Internet marketing

Digital marketing also known as Internet marketing is the advancement of items or brands by means of one or more types of electronic media.

The key target is to advance brands, manufacture inclination and expand deals through different computerized promoting methods. It is typified by a broad choice of administration, item and brand showcasing strategies, which for the most part utilize the Internet as a medium.


In the wake of new technologies, small and large organizations alike are doing all that they can to keep up with the advent of modern marketing.  Firms are either changing their plans of action to an online one, or improving existing advertising endeavors with computerized promoting methodologies – trying to catch a developing and extremely lucrative online commercial market.

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  1.  Conversion Rate Optimization
  2.  Social media
  3. Brand
  4. Content marketing

Internet marketing ensures survival of your business

Conversion Rate Optimization ;In web showcasing, change streamlining regularly alluded to as Conversion Rate Optimization  (CRO) is a framework for expanding the rate of guests to a site that change over into clients, or all the more for the most part, make any sought move on a site page. CRO permits you to stay in front of rivalry

Social Media ;  is the term given to the the platforms that allow people to exchange        information thereby connecting them through diverse ways .Examples include facebook, Reddit, Google Plus, Twitter and Instagram. Social media provides a fast way to advertise a product or service. Most importantly it is good for Search Engine optimization.

Brand ;  The key objective  of online marketing is to promote brands  and increase profits through different marketing styles. A brand is simply a type of product which has a distinct name, logo and tag line. It is normally manufactured by a particular company.Examples of brands are Zara. Nike, Puma, Rolex, and Google. for a brand to survive in this global village one ought to employ the best marketing techniques to promote it.

Content Marketing ;  It is a vital showcasing approach concentrated on making and dispersing significant, important, and reliable substance to draw in and hold a plainly characterized group of onlookers — and, at last, to drive beneficial client activity. Examples of companies using content marketing effectively is Apple. Content advertising is a vital promoting approach to draw in and hold an obviously characterized group of onlookers — and, at last, to drive productive client activity.

In todays information age of Marketing and Web 2.0, a company’s website is the key of their entire business. MARCUS SHEREDAN